5 success strategies for older job hunters

Whatever the reason for seeking new opportunities, research warns that many Zoomers are missing the skills and know-how to make their search a success -- especially when faced with a highly-competitive marketplace and misconceptions based on age. A new report from Metlife's Mature Market Institute (MMI) entitled Buddy, Can You Spare a Job? warns that many Zoomers make significant mistakes when looking for work.

Here are some expert strategies to help make the most of your search:

Hone your hunting skills

It's not the same job market out there. Experts warn that yesterday's successful strategies like mailing out hundreds of applications won't cut it in today's competitive marketplace. Candidates can increase their chances of success by looking for areas where there are still growth and opportunities, and targeting companies whose culture respects and values older workers.

Also take the time to learn how "things are done" in your industry. For example, many companies use online application processes through their websites or hire through a recruiting agency. When it comes to advertising, many employers target niche job recruitment websites and online communities instead of the classifieds. Learning to navigate these systems may require some new skills, like learning how to create HTML or text-only resumes.

Where can you find help? A visit to the local library or some time perusing career resource websites is a good (and free) way to start. Also, check with local colleges, universities, employment offices and community groups for courses and workshops on job hunting. Many places are now offering sessions specifically geared to older workers.