Looking for a new opportunity? We see a lot of doom and gloom in the news about how tough the market can be for older workers. They’re often the first ones laid off, plus it will take them longer to find a new job and they often have to take a pay cut as well. Ageism can also be a serious obstacle.

However, there’s another side to this story: job loss or not, many people are embracing change and seeking newer and better opportunities. Call them “mature workers” or “seasoned applicants”, people over the age of 50 have a lot to offer. They’re three times more likely to stick with their jobs than younger workers — which translates to big savings for companies — not to mention their expertise.

“Seasoned applicants bring many strengths to the marketplace — not just knowledge and experience, but lifestyle skills and people skills like how to deal with difficult clients,” says Mary Eileen Williams, veteran career counsellor and author of Land the Job You Love: 10 Surefire Strategies for Jobseekers Over 50. “I don’t think you can beat us.”

Then there’s that breaking-through-barriers spirit baby boomers are known for.

“In mid-life, especially for women, we want a fresh start,” says Williams in an interview with 50Plus.com. “We want to get out there in new, unique ways. There’s more opportunity to focus on ‘what are my dreams and goals?’ There’s also a sense of ‘if not now, then when?’ to spur us on.”

In short, you don’t have to let the negative news dissuade you from seeking new opportunities. However, it may be time to beef up the job hunting skills, warns Williams.

“Many seasoned applicants are looking for work using outmoded methods,” she explains. “They don’t realize they need to customize their resume or don’t appreciate the importance of networking.”

Here are five quick ways Williams says seasoned applicants can get smarter about their job search:

Research companies carefully

It’s not just about what employers want: an ideal match is good on both sides. While you’re thinking about the skills and experience you can offer, don’t overlook your values and priorities. For instance, are you looking for leadership opportunities or the chance to express your creativity? How far are you willing to commute, and are you willing to travel for your job? What kind of work environment suits you best? Are you looking for flexible hours or part time work?

Why is this step crucial? “Often, it’s the environment, culture and lifestyle people hate, not the work itself,” says Williams. “If you’re working at a job that’s draining you, it’s like writing with your non-dominant hand all day. It’s doable, but it takes a lot of extra energy.”