Confused about cosmetic enhancement procedures? You’re not alone.
A recent Lavalife poll showed that almost a fifth of female members and a quarter
of male members surveyed freely admit to being confused while almost a quarter
of men and 13 per cent of women don’t know whether they are confused or not
— which means that at least some of this segment can be classified as “somewhat
confused.”
“I’m getting to a point where I’m thinking I might like to have something
done,” says Rebecca, a 47-year-old flight attendant. “Maybe some Botox
around my crow’s feet, but I don’t even know where to start. I seriously don’t
know anything about it.”
A lot of us are getting to that point. Another Lavalife poll shows that most
respondents think our 40s is the decade for men and women to consider cosmetic
enhancement.
Echoing Rebecca’s view is Kate, 50, a recently divorced mother of two who is
thinking that her fresh foray back into the dating game might call for a freshly
rejuvenated face. “On one hand it’s very exciting that there are so many
options out there,” she says. “On the other, it’s very confusing.”
As more and more women are turning to non-surgical cosmetic enhancement, it’s
no wonder that questions and concerns over treatment options, safety and efficacy
are growing. And where do we turn for information these days? The Internet,
of course.
That’s why The FACE (Facial Aesthetic Care and Education) Institute developed
a website to answer your questions. Founded in 2003, the Face Institute is an
education program developed by an independent group of Canadian physicians and
surgeons, the main goal of which is to ensure the highest standards when it
comes to safety and effectiveness for physicians performing cosmetic enhancement
procedures.
More recently, FACEinstitute.ca was designed in consultation with Canada’s
leading cosmetic enhancement physicians and developed to be a virtual one-stop
information resource for anything related to non-surgical cosmetic enhancement.
Consumers can learn the facts about popular treatments as well as compare the
results and costs of different treatments.
Dr. Fred Weksberg, a Toronto-based cosmetic dermatologist and member of the
Institute’s editorial board says, “There’s a lack of information out there
as well as a lot of conflicting information. We wanted to provide Canadians
with a reliable source of information on these non-surgical procedures including
the potential benefits, and pros and cons so that when they come in for consultation
they’ll be well informed beforehand and can get even more benefit out of the
consultation process.”
